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Tricks of the Trade
To help distributors sell more commercial print, Ghelerter and Rouse offered valuable advice. "It is important for distributors to be knowledgeable of the products they are selling," Ghelerter said. "Distributors should not only understand four-color process, but they should also know the kinds of products that their print vendors can produce." He also said that distributors should learn about the kinds of substrates vendors can print on, as well as stocks and finishes.
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