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Team Concept Printing & Thermography, which also sells exclusively to distributors (with commercial print accounting for 100 percent of its sales), has also seen a significant increase in commercial print sales, according to Rouse. "In 2002 and 2003, our sales showed little to no increase," he recalled. "Then, last year, we experienced an increase of approximately 20 percent." Rouse attributed these figures to vigorous magazine advertising campaigns that began in early 2003 and improving market conditions. "While our marketing efforts have brought in new customers, most of our existing customer base has been sending us multiple orders," he said.
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