Wilton, New Hampshire

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The presidential election is more than a year away. It will be months before voters determine who will go head to head in the upcoming election. But, when it comes to the business of bumper stickers, lawn signs and rally fans, it's always campaign time. In fact, some say that is the biggest misconception about the election sector of the print industry.

You can run, but you can’t hide. There’s no escaping [cue dramatic music]: The Recession. Had enough of the media’s fear-inducing headlines? Like it or not, this is reality—and not just for the printing industry. But that doesn’t mean suppliers and distributors have to close their eyes and wait for miracles to fall in their laps.

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