New Year, New Goals

It has been interesting to watch the industry as the year unfolded. 2011 was filled with twists and turns, acquisitions and mergers and governmental policy changes that forced distributors and suppliers to jump through more hoops than ever before. I can honestly say this year has kept us on our toes. My team and I have thoroughly enjoyed bringing you the news as it happens, the best variety and scope of product reviews the industry has to offer and feature stories chock full of information on how to build your business.

Don’t think that our efforts end when the magazine hits your desk. Our efforts are extensive. Print Professional features a highly respected and well read newsletter, and our site includes blogs, case studies and product reviews, as well as news that impacts the industry, videos and more. Our site is rich with editorial content that can serve as an idea generator and knowledge builder when it comes to topical information relevant to your business. And, in 2012, we plan to increase this online offering so you can continue to do what you do best: sell.

Don’t forget Promo Marketing Product Search, promomarketing.com. With more than 300,000 printed and promotional products at your finger tips and at no cost to you, it is a great tool to start using for all of your product research needs. Through Promo Marketing we also offer competitively priced end-user friendly Distributor Websites. For a print and promotional products distributor there really are very few reasons to go anywhere else.

Heading into the new year is often the time when businesses review budgets and consider how to improve workflow and in-house operations. I recommend you sit down and evaluate your business goals for 2012 and all the products and services we offer distributors. I think you will be pleasantly surprised that your goals and our services are a perfect match.

Wishing you all a successful 2012!