Are You a Lean, Mean Selling Machine?
4 best practices for fine-tuning your sales process
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To stay on track, she recommended asking certain questions from the start. For example: What is the objective? If you're selling a product, how is it going to be used? What is the target demographic?
"You can't pitch the same item to males and females all the time," she said. "Do you have a women's conference that you're trying to sell a very manly tool kit to? Do you have a men's event that you're pitching lip gloss to? Obviously those won't work, so knowing your audience and end game is extremely helpful."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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