Mixing It Up
4 tips for integrating promotional products into your clients' marketing mix
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The same ideas can trickle down to the pairing of print and promotional products, as well. Rapoport laughed as he described a campaign he'd noticed recently that did this effectively.
While driving from Pittsburgh to Toronto, he and his family stopped at Kings Family Restaurant. On the hostess stand, there was a printed sign showcasing an image of a brownie with a frown on it and a cheeky message. "It immediately struck me when I walked in," he said. When Rapoport asked about it, he was told that was the restaurant's mascot, "Frownie."
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Chrissie Gruebel
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