Mixing It Up
4 tips for integrating promotional products into your clients' marketing mix
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Tip 3: Make new friends ... and keep the old.
If print has been your sole area of business for the life of your company, it may be a challenge to reposition a wider range of services to current clients. Rapoport found this to be the case back in 2010, as he began building up his own product offerings. Simply put: "Our clients pigeonholed us," he said.
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Chrissie Gruebel
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