Mixing It Up
4 tips for integrating promotional products into your clients' marketing mix
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His team's solution to this issue was to begin presenting themselves as "objective-based marketing partners" to a new demographic. By wrapping their print expertise in with a whole new collection of services—including, of course, promotional products—they were able to make inroads and change the way they do business. "It was a great opportunity for us to talk about the full package," Rapoport noted.
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Chrissie Gruebel
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