Mixing It Up
4 tips for integrating promotional products into your clients' marketing mix
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Equal parts folksy and irreverent, Frownie is present everywhere in the store, from the sign immediately greeting patrons to promotional items like stuffed animals and T-shirts. It's even featured in edible form. A box of brownies with Frownie's signature scowl can be taken home in "The Pity Pack," and one dessert, "The Angry Mob," is a shared ice cream sundae covered with fudgey Frownies. The grumpy lil' guy also has a section all its own on the company's website.
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Chrissie Gruebel
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