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RW: My two main objectives as PSDA board president are to foster more engagement among our members and diversify the product portfolio of association members. I believe we have made great progress in the past year to develop greater engagement among our members, and the P2P Summit and the Young Innovators event are two examples of that desire put into action. That having been said, I take little personal credit for these changes. We have committees of dedicated members who made these things happen. The second point is always a challenge, as the products our members sell continue to diversify every day. We have made progress, but most important to PSDA is adding value to our membership in every way possible, and we are making great strides.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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