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P+P: What do you hope attendees will take away from PSDA15: P2P Solutions Summit?
RW: I hope the event allows people to take away new and stronger relationships that will help them grow their respective businesses. Statistics show that our "engaged" members (i.e., attend one or more PSDA events) grow at a significantly faster pace than their competitors. Our leading members grew at a rate of 19.2 percent during the past four years, which is significantly ahead of the market at large. Those members who develop and lean on peer relationships have a decided advantage, as they can call others to help them learn new ways of doing business or to address challenges.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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