Let's Talk
P+P: How do you set goals for yourself? For your company?
GM: One thing I believe about setting goals is that goals don't matter. A lot of people want to talk about goals, a lot of people want to talk about strategic plans, and I don't think any of that matters unless you know why you want to accomplish your goals, unless you know why you want to execute the plans you're making. I think most people don't start there with the why. Why do I want to do this? At Proforma we believe in starting with your dreams. It might sound stupid, it might sound corny, but it's real, and it's real important because if you talk to a lot of people, year-in and year-out, they get the same results—and they get the same results because they don't know why they want to do anything different. If we don't dream big enough, goals don't matter and plans don't matter, so we start at Proforma with number one: dreaming.