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Sean Norris
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Print+Promo (P+P): Describe a promotion of yours that you consider one of K&B's best.
Gregg Emmer (GE): A Corvette dealership had gorgeous leather jackets done with the Corvette logo tastefully embroidered on them. They displayed Corvettes in the showroom with the jackets lying across the seats. When car shoppers asked about the jackets (most wanted to buy them) the salesman told them that they were only available to customers who purchased a car, and, in fact, they were a gift to the customer. Since competitors could match or beat the pricing, but not provide the jackets, this dealer increased sales and has continued to use the jackets as a premium.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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