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Sean Norris
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P+P: How was this a profitable promotion for your company? For your client?
GE: The jackets were ordered in three sizes, a few at a time. If a special size was needed it could be delivered within a week. This program ran for several years and was sold by other Kaeser & Blair dealers to similar customers in other market areas.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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