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Sean Norris
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P+P: Did you encounter any challenges with this particular promotion? If so, how did you overcome them?
GE: The challenge was that the promotion could not be advertised and had to be experienced in the showroom to have the maximum impact. The original Corvette dealer did have salespeople wearing them in the showroom and in their TV commercials, but never actually said "free jacket with purchase," which would have cheapened the promotion.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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