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Sean Norris
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P+P: What items were featured in this promotion, and what influenced that decision?
GE: It featured high-quality leather bomber-style jackets with left chest embroidery and the dealer imprint on the label inside the collar. The jackets had to be top retail quality to impress the customers, and the price was not an issue as it was always far less than any discount on an expensive sports car.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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