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Murray & Heister currently has a very basic Web site to accommodate orders and reorders.
"So far," said Boyle, "e-commerce hasn't proven to be all that I had imagined—but then again, it's new and I haven't really been promoting it too strongly.
"I believe it's more important to nurture the personal service aspect of the relationship," he continued. "If distributors can't get face time, they should at least get phone time."
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