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Already in possession of customers' logos, Boyle saw the addition of promotional products as a logical move. So did Dave Flucht, president of Anaheim, California-based InForms.
"My first love is still business forms printing," he said, "but in 1991 we were reading all of the gloom and doom predictions concerning the industry and decided to expand into a new niche area. Some customers were beginning to inquire about imprinted mugs and other ad specialties, and since we already had their logos, it seemed like a natural fit."
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