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P+P: How does the economy continue to affect the industry?
AA: I’d be lying if I said the print industry hasn’t felt some major heat from today’s financial climate. In the past 10 years, we’ve watched some of the greatest names in printing fade into obscurity and become nothing but a memory. This new economy is forcing everyone to count their pennies, but we should never allow this to halt constant forward movement. At Graphic Dimensions, we’re investing in new technology as well as product innovations. In our 20-year history, we’ve managed continual top-line growth, which we attribute to keeping both hands on the wheel and a solid focus on the road ahead.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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