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P+P: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
AA: LaunchPad Marketing and Technology Services, a brand that we've established for two reasons: First, to develop custom technology solutions that resolve many of the unanswered needs within our industry, and second, to equip and enable our distributors to utilize and resell this technology. Additionally, we've made a tremendous investment in digital presses and process automation. We've been looking closely at all facets of our operations and are implementing changes to increase efficiency at every turn. This translates into a better product, faster turnaround and great pricing for our customers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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