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P+P: What do you expect to be some of the biggest challenges the industry will face?
AA: Lack of youth infusion. Let's face it, how many 20-somethings do you know who would be excited to wake up each day and sell print door-to-door? I've seen a large number of distributor principals set to retire, yet few are filling the void they're leaving behind. People in their twenties have been raised on technology and embrace it, desire it and live by it. Farming the next generation of printers and brokers is a necessity, and technology is the key to accomplishing this.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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