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P+P: What keeps you up at night?
AA: I hear far too many people say that print is dying. I can't agree with that. What we're seeing is a paradigm shift. This shift is a result of a change in our economic climate coupled with the advent of new technology and the drive to become more efficient, cost-conscious and eco-friendly. Some product lines may wither and even cease to exist, but show me any industry where this doesn't happen. Fifteen years ago we couldn't live without pagers. Do the same companies that sold us pagers 15 years ago still sell us pagers? Of course they don't. What happened? They adapted. The companies that survived ushered in a new age of communication with mobile devices and the next wave of technology.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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