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The same principle applies to us. We must adapt and respond to this change. At the end of the day our entire basis for earning a living is dependent upon us fulfilling a need. We all joined this industry to satisfy a demand. It is up to us to develop new products and innovations and understand the needs of our consumers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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