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Posk added there are plenty of advantages to this business.
"Anyone selling print knows that business cards and brochures represent the products that every end-user benchmarks against," Posk said. "Years ago, before web-to-print technologies were around, forms brokers never wanted to sell business cards because of all the work involved and the high probability of making a mistake. Today, we can put business cards and brochures online and redo rates are almost non-existent. Once the program is up and running, it becomes an annuity for the print broker."
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Melissa Busch
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