Taking Care of Business
When thinking about business cards and brochures, Peter Posk, president of Fort Lauderdale, Florida-headquartered BCT, encouraged business people to think about the difference between a nice, affordable car and a high-end sports car.
"The gap between a Ford and Ferrari is huge. The gap between a bottom of the barrel business card with someone else's company name on the back and a top of the line business card is less than a hundred dollars. Your business cards and brochures are a representation of you," he said.