Taking Care of Business
When thinking about business cards and brochures, Peter Posk, president of Fort Lauderdale, Florida-headquartered BCT, encouraged business people to think about the difference between a nice, affordable car and a high-end sports car.
"The gap between a Ford and Ferrari is huge. The gap between a bottom of the barrel business card with someone else's company name on the back and a top of the line business card is less than a hundred dollars. Your business cards and brochures are a representation of you," he said.
The right business card is a conversation starter and will get a person noticed—two things that are paramount in business. And, though technology is taking over as the way to network and communicate, business cards and brochures remain an important part of the print industry.
Tony Rouse, president/CEO at Carol Stream, Illinois-based Team Concept Printing, noted that business is not only important but growing.
"Our sales are up about 30 percent this year and we have seen a lot of our customers start to order more often and higher quantities again. I have started to see more of an attitude towards marketing their businesses once again," he added.
On average, Posk observed BCT's broker business is growing, though its retail business is not.
"That's not to say there aren't some retailers doing well," Posk continued. "One of the large retail quick printers has had nearly 20 months of consecutive growth. I know the CEO and he has shared with me what they are doing. They do a great job training at the store level, and it pays off because the customer experience at the counter is positive."
Lindsay Gray, co-owner of Greenville, North Carolina-based AccuLink, believes the overall volume of printed materials will decrease but the demand for just-in-time or on-demand materials will increase.