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To survive, Posk commented that print brokers will need to partner with manufacturers that do not compete with them and can supplement their relationships with end-users.
"A broker can't simply be a pass through," he pointed out. "There are still travel agents today, as there are meeting event planners. I'm planning a large meeting event, and spent last night at a wine & food tasting with an event planner as part of planning the menu. It was a tremendous value add. I book travel, cars and hotels online, but there is no way I could plan this event online. I need service, face-to-face interaction and expertise. We are doing everything we can to identify how we can help the reseller that is looking for the value add, which evolves."
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Melissa Busch
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