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"It's not a matter of disloyalty by using multiple manufacturers, it's a matter of being able to get the job done," said Gordon. "Maintaining strong relationships with several manufacturers and calling on each of them for various jobs is being loyal."
Retaining business also means ascertaining the difference between a client's needs and wants.
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- Companies:
- Apex Color
- Commercial Business Forms
- People:
- Mike Gordon
- Richard Ghelerter
- Places:
- Cedar Knolls
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