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Richard Ghelerter, president and owner of Jacksonville, Florida-based Apex Color, concurred. Distributing mostly to real estate companies and clients requiring sport and show programs, Ghelerter said the sales process for catalogs, brochures and booklets involves creative thinking, which is generally different from selling basic forms.
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- Companies:
- Apex Color
- Commercial Business Forms
- People:
- Mike Gordon
- Richard Ghelerter
- Places:
- Cedar Knolls
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