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The brainstorm did not end there, however. Gordon said he went a step further after discovering that the company wanted to prevent technicians from ripping pages out of the book. By offering numbered pages, Commercial Business Forms exceeded Kinkos' services, which do not offer page numbering. Gordon was able to solve an additional problem by offering yet another service the copy store could not—90 lb. indexes. Since the booklets receive high usage, the client needed pages that would not wear and tear too easily. "We were able to solve many issues by offering changes to the print process for a basic booklet," said Gordon. "It is a matter of sitting down with customers and outlining their needs and wants."
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- Companies:
- Apex Color
- Commercial Business Forms
- People:
- Mike Gordon
- Richard Ghelerter
- Places:
- Cedar Knolls
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