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"Some distributors are notorious for not looking at proofs," said Ghelerter. "But when it comes to booklets and catalogs, someone has to approve a draft of exactly how the product should fold and stitch in order to guarantee that the pages, ads and text are in line."
Unfortunately, files are sent that have not been proofed and corrected. For instance, noted Ghelerter, an ad may be missing that is not detected until after thousands of copies of the catalog, booklet or brochure have been printed. As a result, the job has to be re-run, a costly process the distributor usually has to pay for.
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- Companies:
- Apex Color
- Commercial Business Forms
- People:
- Mike Gordon
- Richard Ghelerter
- Places:
- Cedar Knolls
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