Currently, Victor Printing works with banks that enter specific teller numbers for certain products via online ordering. "We also have a half-dozen companies promoting various specials that require different types of postcards, which they order via custom Web sites," added Richards.
As a result of this new technology, Dan Pocrnick, national/regional account representative at Denver-based Adams McClure, an Ennis subsidiary, said that he is seeing an increase in shorter run lengths and quicker deadlines. "On-demand printing or just-in-time printing is gaining momentum, and commercial printers are positioning themselves to compete against full-size and digital equipment," said Pocrnick. "The reason for this is that dollars can be reinvested into other areas instead of inventory. Also, these new techniques allow for customized products, which results in more effective marketing that can change directions quickly. Target-based marketing as a whole has grown in popularity due to better results and revenue."
- Companies:
- Adams McClure
- Admore
- Ennis
- Victor Printing
- Places:
- Sharon, Pa.