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The Distributor's Role
To combat distributors' resistance to new market trends, both Victor Printing and Adams McClure offer tools to help them push through. "We are trying to educate distributors in variable data," said Richards. "We provide them with tools, such as in-house seminars, through which they can gain a good understanding of what they need to get from their clients in order to produce the best pieces."
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- Companies:
- Adams McClure
- Admore
- Ennis
- Victor Printing
- Places:
- Sharon, Pa.
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