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"If a company tries to do every aspect of data work internally, the amount of investment (software, hardware, storage, personnel, training, etc.) becomes so large, so that only huge jackpots would look like a real success," he said. "That is like setting up a ketchup factory for every household, without considering economy of scale. So, start small with a proof of concept."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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