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"Even small businesses may carry hundreds of thousands of unique products. If they are not categorized and tagged properly, the product data become unusable free-form data for analytics," Yu said.
"Imagine a case where the very top product doesn't even represent 1 percent of the total sales. But if the products are properly categorized, they become the most potent predictor in analytics."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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