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A clean database will also help companies avoid penalties assessed by the USPS. Gould recommended using move update tools such as the National Change of Address (NCOA). The USPS maintains the NCOA file, which contains any nationwide address changes that have occurred over the last 48 months. Other beneficial tools include a deceased file (removing people when they die) and surveys (keeping information current by going directly to the source), Gould added.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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