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2. Don't Be a Data Hero
Sizable data isn't the only "big agenda" being tossed around. In today's corporate landscape, the emphasis is on big campaigns, big ideas and, of course, big returns. When it comes to data—even big data—there is something to be said for the accumulation of small successes and improvements. For this reason, Yu suggested outsourcing from the beginning.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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