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5. Clean Your Marketing Database
Database maintenance is a constant work in progress. Yet studies show that up to 20 percent of records within a typical house file are undeliverable, according to Gould. "You are wasting money sending offers to people who either are not getting them or are being offered something they are no longer interested in," she said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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