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Battin agreed, "Promotional direct mail is a large seller for us. We do large volumes of postcards, tri-fold pieces and letter packaging for retailers who want to attract new customers to their retail locations."
Changing Times
As times have changed, distributors say that their customers' commercial print requirements have also changed. "Most of our customers are capitalizing on the 'less is more' concept," noted Battin. "We do a lot of four-color work with large, captivating copy to attract attention."
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