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Selling Smarts
As for tried-and-true sales techniques, Ahmad said that USFI approaches every sales opportunity with a broad view. "We typically do not approach clients to simply provide printing for them," he said. "While we may end up with just a print job, we also let clients know that we can provide all aspects of the job, including strategy planning, design, logistics and warehousing," Ahmad explained. "Many companies do not have the internal resources to perform these tasks, so if they find a company that can take on these responsibilities, they generally pursue the opportunity."
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