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"When this happens, they are opting for future e-mail communication from us," explained Michelle Hicks, director of new business development and marketing at Communifax.
Communifax's current promotion, used to attract new customers for the company, involves a mini pizza box that accompanies a brochure and includes a game piece. "The brochure directs prospects to a Web site to play a game and win a free Domino's pizza and a two-liter Coke," explained Battin. "The players fill out a mini survey, which serves as a prequalifier, allowing us to track them," he added. Battin said that the program has yielded a 10 percent to 30 percent response rate.
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