Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
According to Eric Zilling, chief marketing officer at Communifax, the Internet is a catalyst in changing commercial print needs. "Prior to the Web, a direct mail piece included all of the sell copy, as well as response mechanisms," he said. "Today, with so many consumers online, our challenge is to capture consumers' attention with the mail piece and drive them to a Web site, where the sale can be completed in a more structured environment."
0 Comments
View Comments
Related Content
Comments