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"There are more dazzling colors now. We've seen so much of that with customers adding a splash of color by the name, and the logos are becoming more exciting," Powers said.
Ten years ago, Powers noted, a three-color invoice might have taken 10 days and cost "an arm and a leg." Even five years ago, customers might only have requested one standard color, such as reflex blue. "Now, three colors are standard, and customers expect them in three to five days," he said. "Technology makes it more cost-effective, and customers want forms to catch the eye, even if it's just an invoice."
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