Think Big, Win Big
Creativity and hard work
pay off for this year’s
top five distributors
While these tactics have proven effective, Zavadil believes the true key to success can be summed up in one word: relationships.
"We tell our sales associates that every day begins and ends with the face in the mirror. We understand that our customers buy from our sales associates and not from ASB. ASB has three customers: our sales associates, vendors and end-user customers," Zavadil explained. "Our job is to make it a win-win-win for those three parties, and we do that by planning our work and working our plan.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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