Think Big, Win Big
Creativity and hard work
pay off for this year’s
top five distributors
According to Mason, effective marketing requires more than just delivering your message through new and different channels. "It's about selecting platforms that reach your customers or members in the way they want to be reached, and allowing them to respond to you in the way they want to respond," he explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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