Think Big, Win Big
Creativity and hard work
pay off for this year’s
top five distributors
Mason is confident about this approach.
"We're going to think 'engage' before we think 'acquire.' Instead of 'shouting at strangers,' which essentially defines pitching products or services with constant self-referenced brand messages, we're going to offer the promise of thought leadership, making our prospective buyers more informed. And if we as a business deliver consistent, ongoing valuable information to buyers, they will ultimately reward us with their loyalty," he concluded.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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