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Britt Brouse
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Service Department Needs
Approximately 41 percent of new vehicle dealerships have service shops. If dealers achieve a high level of service absorption—where the service shop revenue covers dealership operating costs—then car sales are pure profit.
The service center, therefore, mails coupons and maintenance reminders both to local drivers and past purchasers. “If you mail to customers every 21 to 30 days, then when that next oil change comes around or their engine starts making that funny sound, they have the service coupon they need to think of you first,” said Benedict.
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Britt Brouse
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