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Britt Brouse
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Anastasiadis recommended official-looking letter mailers, which appear to be coming from the manufacturer. “If you own a Nissan, and you get a letter from Nissan, you’re pretty much going to open it up, and half the battle of direct mail is getting prospects to open the letter,” he said. Combined with a coupon for maintenance, or a pre-qualifying offer, the letter mailer is an auto dealer’s direct mail staple. Benedict observed dealers sending more promotional looking 81⁄2x14" trifold self-mailers with full color and attached service coupons.
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Britt Brouse
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