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Britt Brouse
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Tracking online or via an 800 number helps dealers learn more about their lists. “It’s a little bit harder to track radio or TV ... so direct mail is one of the most important areas to track because you need to find out where leads are coming from, who they are and why they’re coming,” Letizia asserted. “When the customers call an 800 number ... you’ll know exactly which campaign it came from, how many calls you received from each campaign and track it down to the zip code level, so you can see which zip codes are performing better for you,” said Benedict.
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Britt Brouse
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