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Britt Brouse
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In today’s slow sales environment, customer loyalty is becoming an industry focus. “We’re going to see a trend where dealerships are going to be mailing a lot more to their current customers. Before, if they were selling at a rate of 200 customers per month [but are] now ... down to 100 customers per month, every single customer is worth gold,” Benedict said.
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Britt Brouse
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