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Britt Brouse
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Some dealers mail to their prospects at least quarterly, while others mail monthly or even more frequently. “I’ve got some dealers who do 30,000 pieces of mail per month, and we have other dealers who do 5,000 pieces a quarter,” Benedict shared. According to the size of the company, the budget for direct mail fluctuates from a couple thousand dollars to well into the six-figure range. The mailings themselves vary in format from postcards to deluxe self mailers, and from business letters to coupon mailers.
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Britt Brouse
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